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LEARNING CENTER · Formats

PNG, JPG, WebP or AVIF? Choose your format.

Compare PNG, JPG, WebP and AVIF for photos, transparent graphics and website images. Choose a format using your actual output and compatibility needs.

Piko comparing photographic and transparent image frames in a sunlit forest studio

The best format depends on the image, its destination, and what you need to preserve. Use this guide to make a deliberate choice instead of exporting everything the same way.

Find a practical starting point.

These options describe PikoZip’s current encoders. Compare an actual image before committing to a format.

FormatTransparencyPikoZip encodingA useful starting point
PNGYesSmart, conservative Balanced, Lossless or paletteGraphics and screenshots
JPEGWhite fill on conversionLossy, quality adjustablePhotos and compatible uploads
WebPYesLossy, quality adjustableWeb photos and graphics
AVIFYesLossy, quality adjustableModern web delivery

Start with the destination

Check what the receiving website, app, or printing workflow actually accepts. A technically efficient format is not useful if the recipient cannot open it. For web-only work, test your chosen image in the browsers and content tools you support.

Decide what matters

Photographs, screenshots, and transparent artwork ask different things of an encoder. A photo usually tolerates some lossy compression. Small interface lettering and smooth transparent edges deserve a closer look. Keep a separate editing master when revisions are likely.

Compare with your own image

Choose an output, leave original dimensions in place for a fair size comparison, and inspect the preview. Then try a sensible maximum width. If you are unsure, Smart mode compares the available encoded file sizes for you.

Put the guide into practice.

Start with one representative image, inspect the result, then prepare the rest of the batch.

Open the compressor
KEEP LEARNING

A useful next read.

MAKE A LITTLE ROOM

Your next image, a little lighter.

Choose your format. Find your balance. Take it with you.

Start optimizing